10 May 2014

Elizabeth Croft: Sånn er det

Sånn er det
Elizabeth Croft
Galleri Gann, Sandnes 
24.4.-25.5.14
Collages, installations, photos 

Elizabeth Croft shows us our ordinary Norwegian culture seen through her eyes. This is shocking, surprising and amusing. The hopelessly empty sentences we are so used to that we take for granted, the strange expressions we use, the everlasting naive optimism, the worn out phrases of advertising, the visual language... and the rear end of trucks!

With such simple means, found pictures, everyday phrases, photos of ever-present trucks, the impact is even stronger. Good comedy often let us laugh of ourselves. We might also ask is this is acceptable, or if we need to change some of our ways. There is an immediateness in using the advertising language, but placed in the gallery setting the deeper meaning shines through. 

Exhibition view
Exhibition view

Takk
Takk

Det er ikke bare bare
Det er ikke bare bare

Tilbud flagg
Tilbud flagg

Oil truck cyan
Oil truck cyan

Norsk tyggis
Norsk tyggis

Tilbud landskap 
Tilbud landskap